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DuPont Performance Coatings Inc featuring Jeff Gordon, collection guide

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Title	DuPont Performance Coatings Inc featuring Jeff Gordon, collection guide
Abstract	Collection guide for DuPont Performance Coatings, Inc. The corporation was created in March 1999 by the merger of DuPont Automotive Finishes, a business unit of E.I. du Pont de Nemours & Company, and Herberts GmbH, the coatings subsidiary of the German chemical firm Hoechst AG. Automotive Finishes had once been part of Du Pont's Automotive Products Dept., and DuPont had a long history in automotive finishes. In 1993, capitalizing on the growing popularity of NASCAR racing, DuPont sponsored famed driver Jeff Gordon, whose #24 was adorned with the DuPont logo. Gordon and his car became the centerpiece of a DuPont advertising campaign showcasing its automotive finishes.
Collection span dates	1992-2000
Note	A guide to primary material at the Hagley Museum and Library. For access to the contents of this collection contact Hagley at research@hagley.org or 302-654-2800.
HagleyID#	dupontautofinishes.ACC2293.pdf
Accession Number	2293
Publisher	Hagley Museum and Library
Rights	The collection guide and its contents are the property of the Hagley Museum and Library.
Subject	Collection guide; DuPont Company
Format	PDF

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