Ernest Dichter (1907-1991) was a Vienna-trained psychologist who came to New York in 1938 to escape the Nazis. He became a pioneer in the development of motivational research, a marketing tool that used psychological techniques to probe consumers'...
Collection guide; Electric utilities and appliances; Manufacturing and related sectors
Collection guide for RCA/Victor records. This series of
records was assembled primarily by B.L. Aldridge, who functioned part-time as a company historian from the early 1950s to 1959. Prior to that, Aldridge was Manager of Sales and...
Table of Contents: The world's largest airliners; Candy is delicious food; Gargantua travels in style; Vat dyes; Where is Lucite used; What's new; Pianos in the making; Underground at Rosiclare.
