Table of Contents: Shall science take a vacation; Crib shooting at Bonneville; Pounce, pens and blotting paper; Beauty that endures; How modern is modern maple; Brighter, cleaner, fresher; What's new; Shades for lamps of America; The package tells...
Ernest Dichter (1907-1991) was a Vienna-trained psychologist who came to New York in 1938 to escape the Nazis. He became a pioneer in the development of motivational research, a marketing tool that used psychological techniques to probe consumers'...
Table of Contents: Years of research; History under control; A story in a nutshell; Cellophane incognito; Grow better roses; The African gold fields; Tablecloths go modern; Maintenance, expense or opportunity; The little things; A new style of...
Periodicals; Chemical industry; Paint industry; Plastics industry;
Table of Contents: Reporting DuPont's 144th year; Get set for summer driving; Let's talk about painting your house; Chemistry brings television nearer; Living with Lucite; Swing to sports; Oscars for 1945; What's new.
Table of Contents: Organized research; Buying earthquakes; Rayon fabrics printed in colorful designs; For neat, rapid lettering; Raising game at Carney's Point; Out to seas in a sea sled; The new varnish plant; Color climbs the stairs; A most...
Periodicals; Chemical industry; Fire prevention; Limestone quarrying; Mining; Rayon;
Table of Contents: Reviewing the 140th year; Colonial re-creation; Fires that need never happen; Quarrying and mining limestone; Prevention of waste is a national need; Fairprene improves airplanes; DuPont makes the rayon story graphic.
Collection guide for Wharton School Industrial Research Unit records. The collection is comprised of surveys, notes, interviews, and background materials
for some studies that were done by the Industrial Research Unit during the 1970s and
1980s.
Collection guide for the William du Pont Family Papers. The William du Pont family papers, 450 linear feet, consist of correspondence, financial records and printed materials, which document the personal and business activities of the father and...
Table of Contents: The role of chemistry in the industrial development; Protective cedar chests; Dynamite builds the modern world; The sportsman's part in wild life restoration; The Dictaphone in colors; South Carolina's big dam; The tale of a...
Table of Contents: Better living through chemistry; Lucite shows the way to greater safety on the highways; How Gypsum Plaster was developed; For the June bride; Cementing the gap; a Son is born to the royal family of rayon; What's new; From cotton...
The papers filmed represent a selection from Pierre S. du Pont's AAPA File 1023 of forty-five boxes, or which twenty-nine comprise the AAPA itself and sixteen the WONPR, photographed in the order in which they were inventoried by the staff of the...
