Ernest Dichter (1907-1991) was a Vienna-trained psychologist who came to New York in 1938 to escape the Nazis. He became a pioneer in the development of motivational research, a marketing tool that used psychological techniques to probe...
Periodicals; Chemical industry; Explosives; Dynamite; Textile industry; Dyeing;
Table of Contents: Unreasoning fear of explosives; Dropping a smelter stack with dynamite; Dynamite digs quarter-mile ditch in split second; Accident insurance by the yard; Veneering with Pyralin; Dumorite takes a hand at road building; Know the...
Table of Contents: Explosives, a civilizing force; Two new luxury liners; Harnessing the Muskegon in Michigan; Wall paper improved; Baby blasting machines; A new book house for children; The role of dynamite in Banana Land; Achieving the new...